Kingsbake is the bakery division of First Quality Foods. In fact, the business was founded on baked goods so it's fitting that almost 20 years on, we continue to supply the sweet snacks market through our very own production. Our bar bakery uses scaled up traditional processes so we can produce handmade products efficiently and cost effectively.
Of course quality is paramount to us and we work to strict HACCP disciplines with BRC accreditation in our sights. With a capacity of 10 million bars a year we are able to meet our ever-growing bar business which is enjoying double-digit growth as more and more consumers enjoy the delights of our Ma Baker and Anthony’s brands
Al'Fez retail, founded in 1998 offers a range of foods based on and inspired by the cuisines of Morocco and the Mediterranean. Al'Fez entered the market by successfully listing several products in well-known stores in London and the South East. Today Al'Fez is proudly sold in the UK's leading supermarkets such as Tesco, ASDA, Morrisons and Waitrose. Internationally, Al'Fez is sold in 10 European countries as well as the USA, Japan and Australia.
It is a true testament to the growing popularity of Moroccan and Mediterannean foods worldwide, as well as a reflection of the high quality and appeal of the Al'Fez product range. Al'Fez can confidently claim that it is now the number one leading brand in Moroccan foods in the UK.
In 2009 and by popular demand, Al’Fez products found their way into manufactured sandwiches, dips and dressings. This has led the company to consider the introduction of a range of products exclusively for the Industrial and Foodservice sectors. In 2011, Al'Fez launched a range of 11 products, specifically designed to satisfy the foodservice market.
When supplying a range of Moroccan and Middle Eastern inspired foods and ingredients, authenticity is crucial. Our credentials rely on the expertise of the brand’s founder and managing director Sam Jacobi. Sam’s Middle Eastern origins and love of his native foods ensures that Al’Fez ingredients have that authentic flavour without compromising quality.
